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Instagram adds IGTV update to promote the platform

Instagram has added an update which allows users to add IGTV promos to your main feed.

The feature will allow broadcasters to add a promo option. Users will be able to share a clip from their latest IGTV video in a simple post. Although this seems like a minimal update, this could encourage users to invest more time into IGTV.

IGTV is not necessarily yet a top video social media platform. It has a lot of work to do to catch up with the likes of Facebook and YouTube. However, the app hopes that by promoting new and interesting content more and more Instagrammers will be encouraged to use the platform.

Sharing IGTV clips has already been available on Instagram stories when, back in November, the app added the update. However, the hope is that influencers who promote their videos directly in their posts will draw more and more users to IGTV. Thus, building the platform’s audience.

Overall, it may take a while for users to become more accustomed to using IGTV as much as they post to Instagram. However, with this new update, IGTV will become a more ingrained part of Instagram. We’re sure that IGTV isn’t going anywhere soon. More and more users will use IGTV to advertise and promote content via the platform.

To speak to our team about your brand’s Instagram content and how to market via Instagram TV, then get in touch here.

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Instagram adds IGTV update to promote the platform
Instagram adds IGTV update to promote the platform

Instagram adds IGTV update to promote the platform

Instagram adds IGTV update to promote the platform