To provide more data transparency Facebook is rolling out a new and updated ‘Why am I seeing this?’ ad information. The update comes after criticism arose surrounding Facebook’s data sharing policies on targeted ads.
Previously, when you click the corner of an unwanted ad on your Facebook timeline a selection of choices came up. One of these options was “Why Am I seeing This?”. If you click this you would normally see an explanation of how the ad has been targeted. This usually includes the fact that you fall into the age range or have visited their targeted location recently.
However, from the 28th February, this page will include much more detail. The new update will tell users about the brand that paid for the ad and how they targeted you as their audience. Most importantly, Facebook will now tell you if your contact info was uploaded and who has access to this e.g the agency, the brand and if it was shared with anyone else.
This increase of transparency is largely due to the controversy Facebook faced after the Cambridge Analytica Scandal. Because of this Facebook has explored new measures for maintaining data privacy. This includes finding out how advertisers on the sites use and obtain customer data. As well as this, Facebook users can get in contact with Facebook. Furthermore, they can even take legal action if their information was not obtained legitimately.
For Facebook, this update will allow users more autonomy over their data and allow accountability for the way brands gather data.
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