When it comes to working with influencers there are some unwritten rules that your brand must consider to ensure the campaign is as successful as possible.
Here are our top dos and don’ts to make sure that your influencer campaign is a success.
Don’t dip your toes into influencer marketing without a clear plan
Instead, work within your team to establish specific targets before beginning. This way you can establish how to go about the campaign, what content to create, and how to work out whether the campaign itself was actually a success.
Do Take time to research your ideal influencer
As well as this, continue vetting Influencers to ensure they fit your brand. Many brands focus on securing the Influencers with the most followers or those that fit briefly into a category they want to target. This can lead to mismatched and inauthentic campaigns that don’t suit your brand and put potential customers off.
Don’t micro-manage the influencer
This will restrict their creativity and cause rushed work that isn’t effective. Your influencer is the best person to understand what their audience wants to see from them. Therefore, if they aren’t keen on creating forced advert style videos or posts, give them
Do familiarize the influencer with your product
Too many times we’ve seen influencers promote a product that they don’t fully understand or believe in. Audiences can see this and won’t buy from a brand that creates inauthentic campaigns. Instead, give your influencer products to use and learn about themselves. Also, ensure that they create good content by fairly compensating them. If you only offer freebies or don’t pay your influencers, your brand reputation may be damaged. This could lead to other influencers refusing to work with you. Additionally, your current influencer’s work may be rushed, and not as effective as it could be.
Overall, Influencer marketing takes careful consideration and planning to effectively execute. Develop your own workforce to help your influencer create the most effective content that best represents your product and brand. If you’re looking to develop an influencer marketing campaign or ensure that your digital presence is as effective as possible, then get in touch on 01534 280888 or send us a message on our website!