It’s all good creating content for your website, however, we want to make sure it is as easy as possible to find and share, thus increasing your brand awareness.
The rising trend in marketing is to ensure that content and website are optimised for voice recognition searches. 40% of adults now use voice search on a daily basis. More and more customers are using Siri, Alexa and Google Home to not only find answers to questions or webpages but also to shop online.
Ideally, you want your content to be the first thing that these devices recommend or link to once your customer asks it a question. But how do you create content that is voice optimised?
1. Answer Questions
The easiest way is to phrase your pages as questions. For example, if you are a DIY hardware selling company maybe you would research questions that your customers are asking. You would find that people often Google things like; “What’s the best hammer to use for home projects?”. With this information, you can curate different blog posts on the best tools to use for bathroom redesigns, kitchen renovations etc. This ensures that when your customer asks Siri the question, your blog post (and website!) will come up first. Thus you have the potential of gaining a new customer just via phrasing your title as a well-researched question.
2. Localise Your Content
A recent study found that 22% of people use voice search to find out information about local businesses. Therefore, re-write your content using localised keywords. Utilise google’s “near me” option in your titles and tags so you stand out. As well as this add content about local attractions and landmarks that will make you easily definable geographically so Google is more likely to recommend your site in localised searches.
3. Ensure Your Site is Mobile-Friendly
Localised voice search and “near me” searches are mostly done on mobile devices. Therefore, ensure you’re found by creating or updating your website so it’s mobile friendly.
As well as this, ensure your site loads quickly as the longer a webpage takes to load the more likely the customer is going to abandon the webpage or the voice search cannot retrieve the data fast enough.
This way your mobile-friendly content will be able to be recognised by the search engine when looking for voice-optimised results.
Content is a great way to increase your brand awareness, developing a committed and unique customer base, but with more and more voice searches occurring you need to ensure that this content can be found easily and quickly. Overall, these small changes will improve your SEO, whilst increasing your chances of being found during a voice optimised search.