We’ve spoken a lot about using developed influencers to increase your digital footprint. However, if you don’t have the budget to start employing influencers, then look at using the talent you have in-house
An influencer is someone who “has the ability to influence the behaviour or opinions of others”. Therefore, you don’t necessarily need to have thousands of followers to make a difference.
Try encouraging employees to influence the way your brand is seen online. People trust people over logos so instead of your brand saying how good you are, allow your employees to illustrate this themselves.
HOWEVER, SHOULD ALL EMPLOYEES BE INFLUENCERS?
In short, no. Choose employees who actually want to represent the brand, as this way the content they produce will be genuine and trustworthy.
Also, consider the influence some employees already have. Do they already have a good amount of followers? Are they active online? Do they post controversial opinions (maybe avoid these!)?
TRAIN AND GUIDE YOUR EMPLOYEES
Now you’ve settled on a select few give them the correct support and guidance. Develop brand guidelines with things that they shouldn’t do, such as swearing. As well as this, give them the creative freedom to create
If you’re looking at creating people based campaigns then get in touch for advice or creative strategy. Using employees can be a great part o your digital marketing campaign, however it is just that, a part of it. Your brand needs a developed startegy and digital presence to support these employees as well. Get in touch on 01534 280888 or send us a message on our website for more information on how we can transform your digital footprint, create engaging content and improve your SEO!