Ear to the Ground

Social listening is literally what it says on the tin. In order to build an effective digital strategy – whether that’s via social media, content marketing, influencer marketing, or any other type of marketing campaign – you need knowledge. Knowledge about your audience, about the people they follow, the content that they like, browsing habits and so on.

Enter social listening. Social listening is more than just keeping track of who’s talking about you, it’s also a way to learn more about your audience so that you can make better, more informed marketing decisions on how to best reach them in future.

Social listening can be used in multiple ways:

– For monitoring your brand and customer service reputation. Actively do this by making sure you see any mention of your business online, whether people tag you or not.

– Discover potential leads for your business when people express a need for a service you offer.

– Identify top influencers and potential brand ambassadors in your niche.

– For content research: what types of content gets the best response?

There are many prebuilt tools available online to help you with social listening, This includes apps like Awario and Keyhole. Give them a try and enjoy the knowledge!